No show
= No go
Enthusiastically registered for a wonderful event?
That's great!
Not so great if you don't show up, though - we're counting on your attendance.
With 'No show = no go' we show the real impact of not showing up: food waste, unnecessary costs and disappointed attendees who were counting on seeing you there.
No show is truly 'no go'.
What can I do?
Awareness video (original version)
Awareness video (short version)
Toolkit
Together we create awareness and reduce no-shows in the event industry and beyond.
Here's how you can participate:
- 1. Download the button and / or banners
- 2. Place them in your invitations, emails, newsletter, on your website, etc.
- 3. Link the button / banner to the video or this website
Initiators
Supported by:
Supporters
Frequently Asked Questions (FAQ)
Find answers to the most common questions here.
A no-show is someone who registers for an event but doesn't show up without canceling.
The average no-show percentage varies greatly and depends on the type of event: free versus paid, online versus live. For business live events, it ranges from 10 to 30%.
The costs are influenced by both fixed costs and variable costs per attendee.
An example calculation for an event with 200 attendees:
- Variable costs per attendee € 100
- No-show percentage 20%
- 200 attendees x 0.20 x € 100 = € 4000 direct waste
Additionally, there are indirect costs: lost networking opportunities, sponsors seeing fewer results, reputation, potentially extra staff or logistics unnecessarily deployed.
We're drawing attention to a problem that affects the entire industry and event attendees. We do this with a wink, but with a serious message.
A no-show may seem harmless, but it definitely has consequences. Timely cancellations help us organize the event properly, prevent waste and avoid unnecessary costs.
Together, we contribute to successful and sustainable events.
Communication is key!
- Inform attendees about the impact of no-shows
- Make the costs transparent
- Send reminders in the lead-up to the event
- Clearly communicate the value of the event
- Make canceling easy
- Emphasize that no show is truly no go
Requesting a small financial commitment (participation fee or charging for unnecessary costs incurred in case of no-show) can also help.
Paid events have significantly lower no-show percentages.
In our toolkit you'll find all kinds of tools that you can use freely.
Use the hashtag #NoShowNoGo and help spread the message.
The more people see it, the greater the impact.
The No show = no go campaign is for everyone involved in (business) events: organizers, venues, agencies, suppliers and visitors/attendees.
No show = no go is an independent industry campaign initiated by:
- Industry association CLC-VECTA
- Elderhorst Media
Supported by the Association for Event Managers.